Toro is fixing the industry's junk drawer
After years of the staffing industry executing on digital transformation strategies, most firms now capture every text, email, chat message, and notes of conversations in their Applicant Tracking System (ATS). Now that most firms finally have this valuable collection of all this data they are starting to realize... their ATS is starting to resemble the kitchen catch-all drawer.
It’s filled with all kinds of things they need, but unless you sift through the to-go menus, kids art, and sauce packets you’ll never find the gift cards stuck at the bottom. As the staffing industry shifts its focus toward maximizing technology investments and team efficiency, it's clear there is a need for a solution to organize the unstructured data drawer. That is why we had to create Toro, a solution that finds the insights in unstructured ATS data and compares those insights across your team to help you understand what actions are leading to success. Soon you’ll have the knowledge to make every recruiter produce like your best recruiters!
Toro Translates Challenges into Innovation Opportunities
Staffing firms have been dealing with the headwinds of economic uncertainty for nearly a year and its exposed challenges that innovative firms will soon turn into points of differentiation:
- Placements per recruiter are down: Despite revenue above 2019 levels, the spread per head is noticeably lower.
- Overload of communication: Recruiters juggle over 300 texts, emails, and calls per week, making it difficult to recall the needed details effectively.
- Unstructured data: Candidates have hundreds of unstructured data points associated with them in the ATS making it impossible to get a snapshot of their relationship with your firm
- Focus on outputs, not inputs: Traditional staffing KPIs focus on outputs; what's needed to thrive in this tight margin market are the inputs.
Toro addresses these challenges by structuring data with the help of AI. Once structured insights about candidates are made available at a glance, recruiters will be enabled to provide an enjoyable and efficient experience that differentiates them from their competitors. These structured insights can also be categorized and segmented so that leaders can coach their teams and develop strategies around the activities that are consistently leading to success.
The Future of Staffing: Innovation that Differentiates
As the Staffing Industry grapples with margin pressure and economic headwinds, there is a race to efficiently differentiate.
There is a race to organize the “kitchen catch-all drawer”.
Toro is at the forefront of this endeavor, offering the solution to not only tidy up but transform this clutter into a well-structured arsenal of tools. By meticulously sorting through and categorizing the chaotic mix of texts, emails, and candidate data, Toro enables staffing firms to streamline operations and boost productivity, ensuring they are equipped to adapt swiftly and effectively to the ever-changing market conditions.
We are incredibly appreciative of our early partners who have been instrumental in helping create this solution. If you would like to learn more about what’s next or are interested in being part of our next round of alpha testing, please sign up below!
About the author

Mark Hummel
Mark Hummel is an unstructured data geek with a passion for architecting innovative technology approaches to solve challenges facing the staffing industry. Formerly a Senior Leader of Strategy at Bullhorn, Mark played a crucial role in architecting tech stack strategies for hundreds of staffing firms worldwide, ranging from small firms to large multinational corporations. His insights into the challenges faced by firms and the need to address them with agile solutions were honed by his tenure at Fyre, a staffing technology startup whose success culminated in its acquisition by Bullhorn in 2017. Today, as the Co-Founder of Toro, Mark is focused on leveraging the latest AI technologies to unearth structured data insights from the goldmine of unstructured data hidden in staffing Applicant Tracking Systems.
Stay in the know
Hear about updates to Toro before your competitors do.