Toro Strengthens Executive Team with Industry Veteran Jason Smith as VP of Growth & Strategy
Strategic hire positions AI-powered staffing intelligence leader to accelerate adoption of data optimization solutions amid rapidly evolving recruitment technology landscape
ORLANDO, FL — April 9, 2025 — Toro, a leader in AI-powered staffing intelligence solutions, today announced the appointment of Jason Smith as Vice President of Growth & Strategy. Smith brings nearly two decades of staffing technology experience to Toro, where he will focus on helping staffing agencies maximize their existing technology investments through strategic data optimization at a time when AI is fundamentally transforming the recruitment landscape.
In an industry where AI adoption is accelerating rapidly with 67% of talent specialists seeing increased AI usage as a top talent acquisition trend for 2025 HR Brew, Toro's solutions address a critical challenge: Most staffing firms are drowning in unstructured candidate data but struggle to extract actionable intelligence from it. Smith's appointment comes as AI is becoming ubiquitous throughout staffing organizations, moving beyond just candidate screening to transform entire recruitment processes Recruiterflow SIA.
"The industry is at an inflection point where firms must bridge the gap between the promise of AI and the reality of staffing operations today. By helping firms extract maximum value from their existing information, Toro creates the foundation that makes true automation and intelligence possible. I look forward to helping staffing leaders unlock new levels of efficiency and create sustainable competitive advantages."Jason Smith
Smith joins Toro from Bullhorn, where he most recently served as Regional Vice President of Global Accounts. His career spans pivotal roles at leading staffing technology companies, including Daxtra Technologies and Bond International Software, giving him comprehensive expertise across the entire staffing technology ecosystem.
"Having worked alongside Jason at Bullhorn consulting the world's largest staffing firms, I've witnessed firsthand his ability to translate complex technology challenges into strategic business advantages," said Mark Hummel, CEO of Toro. "His deep expertise across the entire staffing technology ecosystem—from Bullhorn's comprehensive recruitment platform to Daxtra's AI-powered parse, search, and match solutions—makes him the perfect person to help our clients transform their untapped data into actionable intelligence that drives measurable efficiency gains and improved outcomes."
Tim Arnold, CTO of Toro, added, "The technology landscape in staffing has become increasingly complex, with firms struggling to integrate disparate systems into coherent workflows. Jason's comprehensive understanding of this ecosystem will help our customers see how Toro's intelligence layer can unify their tech stack and deliver actionable insights from previously siloed data."
Smith's career trajectory through increasingly strategic roles reflects his ability to identify how technology can solve business challenges in staffing, with particular strength in enterprise-level implementations where complex workflows and large-scale operations require sophisticated technological approaches.
About Toro
Toro transforms unstructured ATS data into actionable staffing intelligence. Founded by the team behind VMS Sync (formerly Fyre), Toro's suite of products includes TalentIQ, DataIQ, and StaffIQ, which help staffing agencies better leverage their existing data. In an industry where an estimated 75% of candidate data goes untapped, Toro's solutions integrate with and enhance existing tech stack investments to drive operational efficiency and competitive advantage. For more information, visit www.toroinsights.ai.
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